Chrissy Marie Photo Co.
PINTEREST + BLOG MANAGEMENT
Chrissy Marie Photo Co. is a documentary-style intimate wedding and elopement photographer who serves couples in NJ + beyond.
Case Study
Her Challenge
During our discovery call, she expressed feeling overwhelmed by relying solely on Instagram for marketing. Recognizing the need to diversify, she showed interest in Pinterest management. Her goal was a hands-off approach, as she wasn't familiar with how Pinterest works. Additionally, she was in the process of outsourcing a website revamp and wanted to incorporate blogs that would showcase her genuine care for couples while attracting new inquiries through SEO. It's crucial to note that when pinning on Pinterest, linking to specific pages rather than your homepage is essential for effectiveness.
Our Solution
We started by creating a tailored strategy to attract her ideal clients and built her Pinterest account from scratch. This account, previously used only for personal purposes, was now being transitioned for business use. Given its new status, we adopted a cautious approach, gradually increasing our pinning volume to avoid triggering Pinterest's spam filters. For the blogging component, we had prepared six blogs in time for her website launch. We then maintained a consistent publishing schedule of two to four blogs every month.
The Results
INCREASED METRICS
136.41K
Impressions
91
Outbound Clicks
1.06K
Saves
4.68K
Engagements
It's crucial to highlight that the majority of our results were achieved in the final three months of the project. Notably, over 45% of the outbound clicks occurred in our last month of management, coinciding with our increase in pin volume to three per day. Even more impressive, after concluding our 6-month Pinterest management service, her outbound clicks have continued to rise. This ongoing growth, despite no new content being pinned, clearly demonstrates Pinterest's superior post longevity compared to platforms like Instagram and TikTok, as well as the lasting impact of our strategic approach.
On the blogging front, we've made significant strides in SEO performance. Her content is now ranking on the 5th page of Google for targeted keywords. While our ultimate goal is to reach the first page, it's important to recognize that SEO is a long-term strategy. Achieving 5th-page rankings represents substantial progress and lays a solid foundation for future growth.
MONTH 6 ANALYTICS (FINAL MONTH)
TOTAL PROJECT ANALYTICS (MONTHS 1-6)
Mackenzie is a dream to work with
She is detailed, professional, and kind. She puts her whole heart into work and makes you feel like the most important person she is working with. She helped me with Pinterest Management and blogging. I could not be happier with her work, her work ethic, and the results. She is consistent and transparent in her work, with monthly analytics reports and sharing the behind the scenes of her work like keyword research and optimization, which she customized for my personal needs. She kept my account growing, and the both the Pinterest and blogging have driven traffic to my website. I am so impressed with Mackenzie and she has been such a valuable part of my business growth strategy. I would recommend her to anyone!
CHRISSY, WEDDING PHOTOGRAPHER
